Recent Posts!

How to sell complex and innovative solutions in the digital age

Posted by Chris Gerretsen on Jul 25, 2019 8:00:00 AM

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of a specific product. Before the advent of the internet, salespeople had to visit their customers in person to share their knowledge. With the coming of the internet, the rise of high-speed mobile data connections in combination with smartphones and particularly the release of the first iPhone in 2007, this process has been fully digitised. It is now largely in the hands of the customers themselves. Does this spell the end for the traditional salesman?

 

Aexus helps Weatherite expand its business in the Nordic & Benelux regions

Posted by Chris Gerretsen on Mar 28, 2019 10:03:40 AM

Weatherite Air Conditioning Ltd, part of the Weatherite Group - the UK’s largest privately-owned air conditioning manufacturing business - has announced its partnership with leading European business development agency, Aexus, to extend Weatherite’s reach into the Benelux and Scandinavian markets.  

Aexus opens Eindhoven Office, appoints Jacques Vaessen as lead Business Development Manager

Posted by Chris Gerretsen on Nov 15, 2018 8:55:19 AM

Aexus, the leading European sales and business development organization, will open a new office near the High Tech Campus in Eindhoven. As an important international tech hub, it is a perfect new base of operations for Aexus. Jacques Vaessen, Business Development Manager at Aexus, will manage the Eindhoven team.

Aexus opens London Office, appoints Roel Baars as lead UK business developer

Posted by Chris Gerretsen on Aug 30, 2018 4:17:19 PM

Aexus Europe, the leading European sales and business development organization, will set up shop in London. The decision to open its own UK office was made as a result of numerous requests by tech and software companies wishing to strengthen their presence in Great Britain and the highly promising market potential for several of Aexus’ portfolio companies. Aexus has been doing business in the UK for many years. The London office affirms Aexus’ ongoing commitment to its clients here. Aexus’ UK operations will be managed by Roel Baars.

Aexus partner onboarding - From the initial selection and verification to the actual business development & sales activities.

Posted by Chris Gerretsen on Jul 29, 2018 5:51:04 PM

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video describes the steps we take when we get in contact with a new technology vendor. From the initial selection and verification to the actual business development & sales activities.

Why Aexus has been compliant with the GDPR all along

Posted by Chris Gerretsen on May 22, 2018 2:23:44 PM

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. Self-proclaimed experts are making good money by providing guidance and advise to companies that are uncertain about the implications of the GDPR and need help. 

At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.

Sharing knowledge and experience: Become a friend of Aexus

Posted by Chris Gerretsen on Mar 29, 2018 3:47:00 PM
  • Do you want to use available knowledge optimally?
  • Do you want to benefit from the expertise of a company with a very extensive network?

Become a friend of Aexus!

Exponential organizations inspire tech scale ups to outsource their sales

Posted by Chris Gerretsen on Mar 21, 2018 3:37:00 PM

‘Stay close to your true trade.’

The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!

What you need to know before expanding your business internationally

Posted by Chris Gerretsen on Dec 20, 2017 11:05:00 AM

You finished developing this great innovative solution but you don’t have an actual footprint yet. You want to penetrate the European market, but are hesitant on how to go about this. After all, you are a scale up, you don’t have too many employees and don’t want to take too many risks.

The most efficient route to international success. From initial selection to actual sales activities.

Posted by Chris Gerretsen on Apr 25, 2017 11:21:12 AM

We are often asked which steps we are taking when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for the markets where we are active? Which information is required to create a meaningful joint business plan? How do we onboard our staff? And how can we optimize the initial lead generation and prospect penetration activities with / for our partner vendors?

Chris Gerretsen

Chris is passionate about bringing new, disruptive ideas and concepts to life. Throughout his professional career, Chris has focused on making innovative software and tech companies successful. Over the course of the past 20+ years, Chris assisted numerous vendors and service providers in accelerating sales and building new business in uncharted territory.

Subscribe to our updates

We help innovative tech and software companies extend their reach into Northern Europe by providing expert, technical sales outsourcing services.

Stay up to date by subscribing to our blog updates!