Covr and Aexus: raising awareness about digital identification needs

Posted by Vit Bruner on Aug 27, 2019 1:46:39 PM

At Aexus, we make innovative technology companies successful. We extend their reach into Europe by providing, among others, expert sales and business development support. Which, as our partnership with Covr Security shows, can also entail raising awareness about specific subjects.

6 Reasons for outsourcing your sales when expanding internationally

Posted by Maaike Voeten on Jun 21, 2019 10:00:00 PM

Any company expanding internationally must take the target nation’s legal, regulatory, and cultural environment into consideration. Companies can thereby choose to build up their own sales force in the new, uncharted territory, or they can outsource (part of) the commercial activities to a specialized organization. Especially for suppliers of complex tech and software solutions, outsourcing the commercial activities may be an excellent choice or welcome addition to their international expansion plans for the reasons set out below.

Aexus opens Eindhoven Office, appoints Jacques Vaessen as lead Business Development Manager

Posted by Chris Gerretsen on Nov 15, 2018 8:55:19 AM

Aexus, the leading European sales and business development organization, will open a new office near the High Tech Campus in Eindhoven. As an important international tech hub, it is a perfect new base of operations for Aexus. Jacques Vaessen, Business Development Manager at Aexus, will manage the Eindhoven team.

What you need to know before expanding your business internationally

Posted by Chris Gerretsen on Dec 20, 2017 11:05:00 AM

You finished developing this great innovative solution but you don’t have an actual footprint yet. You want to penetrate the European market, but are hesitant on how to go about this. After all, you are a scale up, you don’t have too many employees and don’t want to take too many risks.

How to grow your business by outsourcing sales

Posted by Maaike Voeten on Dec 7, 2017 4:06:31 PM

Marlise Mahieu is the co-founder of Soosr, an online platform that makes social recruitment easy, appealing and trackable. Wanting to scale up her business in a cost effective way, without taking too many risks, she decided to outsource Soosr’s sales activities. By doing so, Soosr was able to focus on its core competencies, and save a lot of valuable time.

How to expand your international business in a clever and cost effective way

Posted by Maaike Voeten on Dec 15, 2016 12:34:00 PM

You might recognize this..
You want to grow your company's business and accelerate sales. Not just in your home market, but internationally. Where you and your executives don’t know the culture or language. And where you don't have existing customers or even contacts yet.

10 questions to ask when selecting your sales outsourcing partner

Posted by Chris Gerretsen on Dec 5, 2016 12:51:42 PM

Selecting the right partner for your market development activities is not easy. Sales and business development activities in a new territory are of strategic importance to your organization. Therefore, a sales outsourcing partner must be selected wisely and carefully. Here’s a list of questions you should ask in order to separate the wheat from the chaff.

Why your European market entry strategy should start in the North

Posted by Chris Gerretsen on Nov 29, 2016 2:13:22 PM

 “The European market” does not exist. Europe is a motley collection of countries and states, each with their own culture, language, history and oddities. For software and tech companies wishing to penetrate the European market, it is often difficult to determine where to begin. So what should be the starting point of your European market entry strategy?

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