How to sell complex and innovative solutions in the digital age

Posted by Chris Gerretsen on Jul 25, 2019 8:00:00 AM

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of a specific product. Before the advent of the internet, salespeople had to visit their customers in person to share their knowledge. With the coming of the internet, the rise of high-speed mobile data connections in combination with smartphones and particularly the release of the first iPhone in 2007, this process has been fully digitised. It is now largely in the hands of the customers themselves. Does this spell the end for the traditional salesman?

 

Exponential organizations inspire tech scale ups to outsource their sales

Posted by Chris Gerretsen on Mar 21, 2018 3:37:00 PM

‘Stay close to your true trade.’

The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!

What you need to know before expanding your business internationally

Posted by Chris Gerretsen on Dec 20, 2017 11:05:00 AM

You finished developing this great innovative solution but you don’t have an actual footprint yet. You want to penetrate the European market, but are hesitant on how to go about this. After all, you are a scale up, you don’t have too many employees and don’t want to take too many risks.

Improve revenue predictability by better qualification of your key accounts

Posted by Chris Gerretsen on Dec 15, 2016 3:15:08 PM

One of the key challenges of CEO’s and VP’s of tech and software companies is to make their revenues more predictable. They need to ramp-up their sales teams, and build effective processes for prospecting and sales pipelines in order to be able to provide reliable revenue forecasts to investors and / or shareholders. An in-depth understanding of the strength of the sales funnel is crucial here. Obtaining such an understanding can be complicated, especially in enterprise sales situations, where several departments are involved and the decision making process can be opaque. 

Related: 10 Questions to ask when selecting your sales outsourcing partner

We have developed a qualification checklist to help you analyze the strength of your funnel. It consist of 19 questions and is divided into 5 categories:

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