What you need to know before expanding your business internationally

Posted by Chris Gerretsen on Dec 20, 2017 11:05:00 AM

You finished developing this great innovative solution but you don’t have an actual footprint yet. You want to penetrate the European market, but are hesitant on how to go about this. After all, you are a scale up, you don’t have too many employees and don’t want to take too many risks.

You are thinking about expanding your business internationally, but you still have some questions: 

  • What is the right time to start expanding internationally?
  • Where should I start my European market entry strategy?
  • Should I hire my own sales staff or outsource sales?

Providing answers to these questions is exactly what we do at Aexus. We help innovative tech and software companies extend their reach into Europe by providing expert sales, business development and inbound marketing services.

Related: Expanding into international markets? 6 things to check

Aexus is run by professionals, who have extensive experience in the European IT, tech, software and cloud industries. Over the last 18 years we have acted as (an extension to) the sales force of over 500+ vendors of new and innovative software and tech products, services and solutions.

Over the years we have created several blog posts in which we share our experience and knowledge. We have decided to collect all this information in one complete e-guide. In this guide you’ll find everything you need to know on how to expand your business internationally in a clever and cost effective way.

Download now

Topics: Tactics, Strategy

Chris Gerretsen

Chris is passionate about bringing new, disruptive ideas and concepts to life. Throughout his professional career, Chris has focused on making innovative software and tech companies successful. Over the course of the past 20+ years, Chris assisted numerous vendors and service providers in accelerating sales and building new business in uncharted territory.

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We help innovative tech and software companies extend their reach into Northern Europe by providing expert, technical sales outsourcing services.

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