Innovation is great. It drives progress and change, facilitates growth and makes the world a better place. Yet, marketing and selling new and innovative technology is no walk in the park.
We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video describes the steps we take when we get in contact with a new technology vendor. From the initial selection and verification to the actual business development & sales activities.
There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. Self-proclaimed experts are making good money by providing guidance and advise to companies that are uncertain about the implications of the GDPR and need help.
At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.
Aexus has grown significantly over the course of the last few years. While helping tech and software companies expand their business in Europe, our organization has evolved as well. In May 2017, we opened our first office in Amsterdam, the third city we’re represented in. In less than a year, our Amsterdam team has grown so much, that a new office was needed.
On 24th and 25th of May, 15,000 digital minds will attend The Next Web Conference, where you can meet and learn from CEO’s, evangelists, innovation managers, engineers, developers or marketers of companies like Google, WIRED, Vimeo, Uber, Reddit or Microsoft. These 2 days we will predict, discuss and invent the future.
‘Stay close to your true trade.’
The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!
He arrives in his Volkswagen Passat, neatly dressed in a suit and tie. He does not look flashy, but instead makes a very trustworthy impression. He is a salesman and has years of experience with convincing potential customers. He does so with the help of an ingenious sales presentation, which involves explaining why his solution is the perfect answer to all your questions and problems. He appears to know your every concern, as well as how to alleviate them. After he leaves, you are either holding a free sample or the keys to your new car.