Aexus Europe, the leading European sales and business development organization, will set up shop in London. The decision to open its own UK office was made as a result of numerous requests by tech and software companies wishing to strengthen their presence in Great Britain and the highly promising market potential for several of Aexus’ portfolio companies. Aexus has been doing business in the UK for many years. The London office affirms Aexus’ ongoing commitment to its clients here. Aexus’ UK operations will be managed by Roel Baars.
As one of the largest markets in Europe, the United Kingdom is highly relevant for Aexus and its partners. UK companies are amongst the largest and most innovative organizations, in a wide variety of fields, ranging from banking & finance to telecoms & utilities and from publishing & media to manufacturing. Besides, many non-European companies, especially those from the United States, view and use the UK as a launchpad to other local European markets. The decision to strengthen its presence in the UK is therefore a very logical next step in Aexus’ ongoing international expansion.
Aexus UK business development lead Roel Baars has gained extensive experience in various international sales roles. Roel joined Aexus in 2016 and has proven himself as an agile, versatile and very successful sales professional. He holds a bachelor’s degree in commerce and completed a minor in international and commercial management in Cape Town.
Roel: “I love working with and learning from companies offering innovative software solutions. I am very much looking forward to working with existing and new partners on the innovative and high-potential British market and help develop Aexus’ presence in the United Kingdom.”