Recent Posts!

Aexus helps Weatherite expand its business in the Nordic & Benelux regions

Posted by Chris Gerretsen on Mar 28, 2019 10:03:40 AM

Weatherite Air Conditioning Ltd, part of the Weatherite Group - the UK’s largest privately-owned air conditioning manufacturing business - has announced its partnership with leading European business development agency, Aexus, to extend Weatherite’s reach into the Benelux and Scandinavian markets.  

Aexus opens Eindhoven Office, appoints Jacques Vaessen as lead Business Development Manager

Posted by Chris Gerretsen on Nov 15, 2018 8:55:19 AM

Aexus, the leading European sales and business development organization, will open a new office near the High Tech Campus in Eindhoven. As an important international tech hub, it is a perfect new base of operations for Aexus. Jacques Vaessen, Business Development Manager at Aexus, will manage the Eindhoven team.

Customer case: NEXT

Posted by Chris Gerretsen on Sep 25, 2018 5:02:10 PM

NEXT, creator of mobile, social and cloud innovation and transformation software trusted by high performing organizations, has been working with Aexus since 2015. Our outsourced sales professionals have partnered with NEXT's internal sales and marketing organization.

Aexus opens London Office, appoints Roel Baars as lead UK business developer

Posted by Chris Gerretsen on Aug 30, 2018 4:17:19 PM

Aexus Europe, the leading European sales and business development organization, will set up shop in London. The decision to open its own UK office was made as a result of numerous requests by tech and software companies wishing to strengthen their presence in Great Britain and the highly promising market potential for several of Aexus’ portfolio companies. Aexus has been doing business in the UK for many years. The London office affirms Aexus’ ongoing commitment to its clients here. Aexus’ UK operations will be managed by Roel Baars.

Aexus partner onboarding - From the initial selection and verification to the actual business development & sales activities.

Posted by Chris Gerretsen on Jul 29, 2018 5:51:04 PM

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video describes the steps we take when we get in contact with a new technology vendor. From the initial selection and verification to the actual business development & sales activities.

Why Aexus has been compliant with the GDPR all along

Posted by Chris Gerretsen on May 22, 2018 2:23:44 PM

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. Self-proclaimed experts are making good money by providing guidance and advise to companies that are uncertain about the implications of the GDPR and need help. 

At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.

Aexus Amsterdam: Change of address

Posted by Chris Gerretsen on Apr 9, 2018 4:15:12 PM


Aexus has grown significantly over the course of the last few years. While helping tech and software companies expand their business in Europe, our organization has evolved as well. In May 2017, we opened our first office in Amsterdam, the third city we’re represented in. In less than a year, our Amsterdam team has grown so much, that a new office was needed. 

Sharing knowledge and experience: Become a friend of Aexus

Posted by Chris Gerretsen on Mar 29, 2018 3:47:00 PM
  • Do you want to use available knowledge optimally?
  • Do you want to benefit from the expertise of a company with a very extensive network?

Become a friend of Aexus!

Exponential organizations inspire tech scale ups to outsource their sales

Posted by Chris Gerretsen on Mar 21, 2018 3:37:00 PM

‘Stay close to your true trade.’

The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!

How to sell complex and innovative solutions in the digital age

Posted by Chris Gerretsen on Mar 15, 2018 3:29:00 PM

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of a specific product. Before the advent of the internet, salespeople had to visit their customers in person to share their knowledge. With the coming of the internet, the rise of high-speed mobile data connections in combination with smartphones and particularly the release of the first iPhone in 2007, this process has been fully digitised. It is now largely in the hands of the customers themselves. Does this spell the end for the traditional salesman?

 

Chris Gerretsen

Chris is passionate about bringing new, disruptive ideas and concepts to life. Throughout his professional career, Chris has focused on making innovative software and tech companies successful. Over the course of the past 20+ years, Chris assisted numerous vendors and service providers in accelerating sales and building new business in uncharted territory.

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