Although the European single market was established over 25 years ago, oftentimes Eastern European companies still find it challenging to navigate. They lack valuable contacts and orientation in Western Europe, they lack an in-depth understanding of the local business culture and are facing a very different competitive landscape. At Aexus, we have been helping these companies with the necessary expertise, resources, contacts and infrastructure on a local level.
Through the years, many companies from Austria, Belarus, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Slovakia and Slovenia that wanted to crack the Western European market indicated they had been struggling to succeed. While in many cases language is no longer a problem, cultural differences still exist. These differences can make it hard to adapt a marketing policy that has proven to be successful in a company’s home territory to new, “uncharted” Wester European countries. Implementing such adjustments takes time, which for most scale ups is a very valuable asset.
This is where Aexus comes in. Aexus was established in the year 2000 and has been working in the W-European market since its inception. We have an extensive network of contacts in and with local business and governments, speak the local languages and understand how business is done here.
Another thing Eastern and Central European companies need to be successful in Western European countries is infrastructure. It can be hard to sell and market a product when you are thousands of kilometers away. Luckily, making and nurturing contact with potential clients can be done thanks to technological solutions. Still, nothing beats a face-to-face meeting. But building up a local team costs time and money, and recruiting local marketeers and salespeople is no walk in the park. Aexus can help: we can quickly determine whether there is a demand for a certain solution, verify where the biggest opportunities lie and quickly contact relevant executives. We have a long-term market presence and are able to establish contacts with relevant market players and organizations, quickly and easily.
Does your organization want to expand to Western Europe? Please contact our team in Prague and discuss how we can also help you to succeed in scaling up.