How to grow your business by outsourcing sales

Posted by Maaike Voeten on Dec 7, 2017 4:06:31 PM

Marlise Mahieu is the co-founder of Soosr, an online platform that makes social recruitment easy, appealing and trackable. Wanting to scale up her business in a cost effective way, without taking too many risks, she decided to outsource Soosr’s sales activities. By doing so, Soosr was able to focus on its core competencies, and save a lot of valuable time.

Not everyone can sell

Whatever it is your business is offering, it needs to be sold. Even though your product is great and you may think it will sell itself … it unfortunately won’t. Hiring your own sales executives is both costly and risky. Recruiting and onboarding new team members can take months. And what if after all this time it turns out they’re not bringing the results?

Related: 6 reasons for outsourcing your sales when expanding internationally

Focus on what you’re good at

Everyone should focus on what they’re good at, but that’s easier said than done. Developing your product, promoting it, managing your team, keeping your investors happy, as a business owner you have a lot on your plate.  The management team of Soosr experienced just this, but instead of trying to do everything themselves, they decided to outsource their commercial activities. The entire sales process was taken care of; from identification of the relevant target accounts and generating initial traction to moving prospects further in the sales process and – eventually – closing deals. Also, Soosr decided to let the experts take care of their inbound marketing and online lead generation activities. By outsourcing their sales and marketing, Soosr had the time and energy they needed to focus on what they’re good at.

 Related: Expanding into international markets? 6 things to check

Outsourcing sales to boost your business

To grow their business, Soosr decided to work with Aexus. Aexus’ involvement with Soosr goes far beyond operational sales support, as you can read in our case study. In this case study Marlise explains how Soosr:

  • Minimized risks
  • Avoided unnecessary costs
  • Could focus on the their own core strengths

Take me to the Soosr case study

Topics: Strategy

Maaike Voeten

Maaike is Aexus' Managing Director. She is passionate about sales related stuff and loves cooking good food and watching blockbusters.

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