Aexus Amsterdam: Change of address

Posted by Chris Gerretsen on Apr 9, 2018 4:15:12 PM


Aexus has grown significantly over the course of the last few years. While helping tech and software companies expand their business in Europe, our organization has evolved as well. In May 2017, we opened our first office in Amsterdam, the third city we’re represented in. In less than a year, our Amsterdam team has grown so much, that a new office was needed. 

Sharing knowledge and experience: Become a friend of Aexus

Posted by Chris Gerretsen on Mar 29, 2018 3:47:00 PM
  • Do you want to use available knowledge optimally?
  • Do you want to benefit from the expertise of a company with a very extensive network?

Become a friend of Aexus!

Exponential organizations inspire tech scale ups to outsource their sales

Posted by Chris Gerretsen on Mar 21, 2018 3:37:00 PM

‘Stay close to your true trade.’

The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!

Why engagement marketing is the sales trend of 2018

Posted by Maaike Voeten on Mar 19, 2018 1:17:00 PM

He arrives in his Volkswagen Passat, neatly dressed in a suit and tie. He does not look flashy, but instead makes a very trustworthy impression. He is a salesman and has years of experience with convincing potential customers. He does so with the help of an ingenious sales presentation, which involves explaining why his solution is the perfect answer to all your questions and problems. He appears to know your every concern, as well as how to alleviate them. After he leaves, you are either holding a free sample or the keys to your new car.

 

How to sell complex and innovative solutions in the digital age

Posted by Chris Gerretsen on Mar 15, 2018 3:29:00 PM

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of a specific product. Before the advent of the internet, salespeople had to visit their customers in person to share their knowledge. With the coming of the internet, the rise of high-speed mobile data connections in combination with smartphones and particularly the release of the first iPhone in 2007, this process has been fully digitised. It is now largely in the hands of the customers themselves. Does this spell the end for the traditional salesman?

 

What you need to know before expanding your business internationally

Posted by Chris Gerretsen on Dec 20, 2017 11:05:00 AM

You finished developing this great innovative solution but you don’t have an actual footprint yet. You want to penetrate the European market, but are hesitant on how to go about this. After all, you are a scale up, you don’t have too many employees and don’t want to take too many risks.

How to grow your business by outsourcing sales

Posted by Maaike Voeten on Dec 7, 2017 4:06:31 PM

Marlise Mahieu is the co-founder of Soosr, an online platform that makes social recruitment easy, appealing and trackable. Wanting to scale up her business in a cost effective way, without taking too many risks, she decided to outsource Soosr’s sales activities. By doing so, Soosr was able to focus on its core competencies, and save a lot of valuable time.

Aexus opens regional office in Amsterdam, now present in 3 cities

Posted by Maaike Voeten on May 8, 2017 3:15:11 PM

Aexus opened a regional office in Amsterdam as part of its efforts to expand its operations and in line with Aexus’ ambition to serve its partners in the most optimal way. With the opening of the new office, Aexus is now present in 3 cities across Holland and Germany.

The most efficient route to international success. From initial selection to actual sales activities.

Posted by Chris Gerretsen on Apr 25, 2017 11:21:12 AM

We are often asked which steps we are taking when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for the markets where we are active? Which information is required to create a meaningful joint business plan? How do we onboard our staff? And how can we optimize the initial lead generation and prospect penetration activities with / for our partner vendors?

Expanding into international markets? 6 things to check!

Posted by Jos van der Meulen on Apr 20, 2017 12:37:41 PM

Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. Cultural differences, language issues, legal hurdles and the sheer physical distance with the prospects are preventing many tech and software companies to become active outside of their home turf. This can be for good reasons. But it can also be based on unrealistic fears, doubts and uncertainties. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.  

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