In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits and marketeers have been able to attune it to their own needs and use it to great effects. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video describes the steps we take when we get in contact with a new technology vendor. From the initial selection and verification to the actual business development & sales activities.

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. Self-proclaimed experts are making good money by providing guidance and advise to companies that are uncertain about the implications of the GDPR and need help. 

At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.

He arrives in his Volkswagen Passat, neatly dressed in a suit and tie. He does not look flashy, but instead makes a very trustworthy impression. He is a salesman and has years of experience with convincing potential customers. He does so with the help of an ingenious sales presentation, which involves explaining why his solution is the perfect answer to all your questions and problems. He appears to know your every concern, as well as how to alleviate them. After he leaves, you are either holding a free sample or the keys to your new car.