Why you should combine inbound marketing and outbound sales

Posted by Jos van der Meulen on Aug 19, 2018 7:38:04 PM

In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits and marketeers have been able to attune it to their own needs and use it to great effects. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.

Vit Bruner will lead business development for Aexus in Central Europe

Posted by Jos van der Meulen on Jul 31, 2018 1:43:31 PM

Aexus keeps expanding! We recently opened an office in the Czech Republic, in order to be closer to our Central European customers and prospects. We are proud to announce Vit Bruner will be in charge of our growing business development activities in the region.

Aexus partner onboarding - From the initial selection and verification to the actual business development & sales activities.

Posted by Chris Gerretsen on Jul 29, 2018 5:51:04 PM

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video describes the steps we take when we get in contact with a new technology vendor. From the initial selection and verification to the actual business development & sales activities.

Exponential organizations inspire tech scale ups to outsource their sales

Posted by Chris Gerretsen on Mar 21, 2018 3:37:00 PM

‘Stay close to your true trade.’

The expectation that Tech & IT businesses would start to do more of that was one of the founding principles of Aexus, 18 years ago. Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to hire an accountant for your financial affairs, or to outsource the maintenance of your premises, businesses remained stubborn when it came to allowing others to oversee sales. However, structural changes are noticeable in this area lately... and the success is overwhelming!

Why engagement marketing is the sales trend of 2018

Posted by Maaike Voeten on Mar 19, 2018 1:17:00 PM

He arrives in his Volkswagen Passat, neatly dressed in a suit and tie. He does not look flashy, but instead makes a very trustworthy impression. He is a salesman and has years of experience with convincing potential customers. He does so with the help of an ingenious sales presentation, which involves explaining why his solution is the perfect answer to all your questions and problems. He appears to know your every concern, as well as how to alleviate them. After he leaves, you are either holding a free sample or the keys to your new car.

 

How to sell complex and innovative solutions in the digital age

Posted by Chris Gerretsen on Mar 15, 2018 3:29:00 PM

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of a specific product. Before the advent of the internet, salespeople had to visit their customers in person to share their knowledge. With the coming of the internet, the rise of high-speed mobile data connections in combination with smartphones and particularly the release of the first iPhone in 2007, this process has been fully digitised. It is now largely in the hands of the customers themselves. Does this spell the end for the traditional salesman?

 

The most efficient route to international success. From initial selection to actual sales activities.

Posted by Chris Gerretsen on Apr 25, 2017 11:21:12 AM

We are often asked which steps we are taking when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for the markets where we are active? Which information is required to create a meaningful joint business plan? How do we onboard our staff? And how can we optimize the initial lead generation and prospect penetration activities with / for our partner vendors?

Expanding into international markets? 6 things to check!

Posted by Jos van der Meulen on Apr 20, 2017 12:37:41 PM

Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. Cultural differences, language issues, legal hurdles and the sheer physical distance with the prospects are preventing many tech and software companies to become active outside of their home turf. This can be for good reasons. But it can also be based on unrealistic fears, doubts and uncertainties. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.  

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